1. Information We Collect
(A) INFORMATION YOU PROVIDE TO US
We may ask you to provide us: (i) your first and last name, email address, home or other mailing address, telephone number, mobile number, credit and debit card numbers and date of birth or other information that could reasonably be used to identify you personally (hereinafter "personal data"); and/or (ii) demographic information, such as information like your gender ("Demographic Information"). We may collect this information from you at various times and places, such as when you:
• Make a purchase through the Site;
• Submit account registration forms or otherwise save your information with us on our Site;
• Sign up or request to be placed on our mailing, SMS text and/or email marketing lists;
• Sign up for a loyalty program;
• Participate in a survey or promotion;
• Contact us regarding a question or concern such as when you make inquiries concerning our merchandise or services;
• Participate in any location services we offer (e.g., to provide you with information about new Store openings near you and inform you of new products and promotions that may be of interest to you based on your location); or
• When you apply for employment.
Your decision to provide us with information is voluntary, but if you choose not to provide any requested information you may not be able to take advantage of all of the Site's features, including purchasing products.
(B) INFORMATION WE COLLECT WHEN YOU USE THE SITE
In addition to information that you choose to submit to us, we automatically receive and store certain information when you visit or interact with the Site ("Usage Information"). Usage Information is stored on and accessed from your personal computer, laptop, tablet, mobile phone or other device (a "Device") whenever you visit or interact with our Site. Usage Information includes:
• your IP address, UDID or other unique identifier ("Device Identifier"); A Device Identifier is a number that is automatically assigned to your Device used to access the Site, and our computers identify your Device by its Device Identifier;
• your Device functionality (including browser, operating system, hardware, mobile network information);
• the areas within our Site that you visit and your activities there, including remembering you and your preferences;
• your Device location;
• your Device characteristics; and
• other Device data, including the time of day you visit our Site.
We use various methods and technologies to store or collect Usage Information ("Tracking Technologies"). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies used on the Site, include, without limitation, the following (and subsequent technology and methods later developed):
A cookie is a file placed on a Device to uniquely identify your browser and to store information on your Device. Our Site may use HTTP cookies, HTML5 cookies, Flash cookies and other types of cookie technology to store information on local storage. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some (but not all) instances can be blocked by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options. Please note that these tools may not be effective with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies, visit www.adobe.com. Please understand that if you disable or remove any type of cookie, some parts of our Site may not function properly, and that when you revisit our Site your ability to limit cookies is subject to your browser settings and limitations.
A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site's pages and messages. Web beacons may be used by us for a number of purposes, including to count visitors to the Site, to monitor how users navigate the Site, to count how many emails that were sent by us were actually opened or to count how many particular links were actually viewed.
An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on within our Site. The code is temporarily downloaded onto your Device from our web server or one of our third party service providers, is active only while you are connected to the Site, and is deactivated or deleted thereafter.
Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other similar data, for purposes of identification.
Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).
We use the above Tracking Technologies (or ones we incorporate in the future)
• to allow you to use and access the Site
• for the prevention of fraudulent activity and improved security functionality
• to allow you to make use of shopping cart functionality;
• to assess the performance of the Site, as part of our analytic practices and to improve the content, products or services offered through the Site;
• to identify you when you visit or sign in to our Site
• to keep track of your specified preferences and to track your online activities over time and across third-party sites; and
• to deliver content, including ads, relevant to your interests on our Site and third- party sites based on how you interact with our advertisements and/or content.
(C) LOCATION-BASED INFORMATION
Our Site collects and uses information on your location to deliver you relevant content and advertising based on your location as part of the location-based services we offer. You have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or by following the standard uninstall process and if applicable, removing all Company applications from your mobile device.
(D) INFORMATION WE COLLECT FROM THIRD PARTIES
(E) INFORMATION WE COLLECT WHEN YOU INTERACT WITH THIRD-PARTY SITES
(F) INFORMATION YOU PROVIDE ABOUT A THIRD PARTY
If you send someone else a communication from the Site, such as an invitation to a friend or if you purchase a gift for another person, the information you provide (e.g., names, email addresses, mobile number, etc.) will be used to facilitate the communication. You need to ensure that you have the recipient's permission to use his or her information for this purpose. Please be aware that when you use any send-to-a-friend functionality on our Site, your email address, mobile number, name or username and message may be included in the communication sent to your addressee(s).
2. How We Use The Information We Collect
We use your personal data, Demographic Information and Usage Information for purposes of:
• Processing, tracking and completing purchase, return and similar transactions;
• Sending you marketing information about Company and other third parties we work with, including through direct mail offerings;
• Sending you email communications such as electronic newsletters about our products, services, events, loyalty programs and Promotions;
• Enabling you to participate in the Site's features such as surveys and Promotions;
• Improving the effectiveness of our Site, marketing endeavors and service offerings;
• Offering you location-based services (e.g., to provide you with information about new Store openings near you);
• Processing Site account registration, including, without limitation, loyalty program applications, and VIP programs;
• Providing customer service, including responding to your inquiries regarding our merchandise or services;
• Notifying you of new products or providing other information concerning products you have purchased;
• Sending you information about orders you have made on the Site;
• Identifying your product and service preferences, providing personalized content and informing you of new or additional products, services and Promotions that may be of interest to you;
• Helping us address problems with and improve our Site and our merchandise and services;
• Providing mobile marketing messages and other communications and messages;
• Protecting the security and integrity of the Site;
• Creating aggregated data and statistics (which does not identify you and which we freely use and share);
• For internal business purposes; and
3. Sharing Of Information With Third Parties
We do not share personal data except as follows:
(A) WHEN YOU REQUEST WE SHARE WITH THIRD PARTIES.
You may be presented with an option to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it. If you choose to do so, your information may be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third parties. In addition, third parties may store, collect or otherwise have access to your information when you interact with their content on our Site. This may include using third-party tools such as Facebook, Twitter, Instagram, Pinterest or other third-party posting or content sharing tools and by so interacting you consent to such third-party practices. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review such third-party privacy policies and practices of such third parties prior to requesting information from or otherwise interacting with them.
(B) THIRD PARTIES PROVIDING SERVICES TO COMPANY.
We may use third-party service providers to perform certain services on behalf of us or the Site, such as: (i) to assist us in Site operations; (ii) to manage a database of customer information; (iii) hosting the Site; (iv) designing and/or operating the Site's features; (v) tracking the Site's activities and analytics; (vi) enabling us to send you special offers or perform other administrative services; and (vii) other services designed to assist us in maximizing our business potential. We may provide these vendors with access to user information, including Device Identifiers and personal data, to carry out the services they are performing for you or for us. Third-party analytics and other service providers may set and access their own Tracking Technologies on your Device and they may otherwise collect or have access to information about you, potentially including personal data, about you. For any third party we share your personal data with, we enter into contracts limiting their use of your personal data to their provision of services for us.
(C) TO PROTECT THE RIGHTS OF COMPANY AND OTHERS.
(D) AFFILIATES AND BUSINESS TRANSFER.
We may share your information with our parent, and future subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Site and/or our Stores; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including during the course of any due diligence process.
(E) SWEEPSTAKES, CONTESTS AND PROMOTIONS.
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Site, in the Stores or through one of our social media pages that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and likeness in advertising associated with the Promotion. If you choose to enter a Promotion, personal data may be disclosed to third parties or the public in connection with the administration of such Promotion, including in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winner's list.
(F) ONLINE MARKETING.
Where permitted by law, we may share your personal information and data related to your activities on our site for purposes of retargeting our advertisements and other companies' direct marketing purposes.
4. Information You Disclose Publicly
(A) USER CONTENT AND PUBLIC INFORMATION.
The Site may permit you to submit ideas, photographs, videos, audio recordings, questions, comments, suggestions or other content, including personal data (collectively, "User Content"), on blogs and message boards, product reviews and other public forums. We or others may store, display, publish, distribute or otherwise use User Content online or offline in any media or format and may or may not attribute the User Content to you. Others may have access to this User Content and may have the ability to share it with third parties. Please note that Company does not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available on the Site or what others do with information you share with them on the Site.
(B) NAME AND LIKENESS.
For full terms and conditions regarding User Content you submit to us, please review our terms and conditions. In accordance with such Terms & Conditions, we may publish your name, voice, likeness and other personal data that is part of your User Content, and we may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. By connecting with the Company brands through our social media pages or accounts, or by posting content using Company-created hashtags or other identifiers, you are providing your consent for Company to use any personal data or other content you submit or make available through such sites for marketing and promotional purposes, including, but not limited to, incorporation into our marketing materials, without further notice or compensation.
5. Ads And Information About You
This collection and ad targeting takes place both on our Site and on third-party websites that participate in the ad network, such as websites that feature advertisements delivered by the ad network. This process also helps us track the effectiveness of our marketing efforts.
We may also use Tracking Technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. You may out of our cookies used for online advertising. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as a DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Site.
6. Third-Party Content And Links To Third-Party Sites
The Site may contain content that is supplied by a third party, and those third parties may collect Usage Information and your Device Identifier when pages from the Site are served to you. In addition, when you are on the Site, you may be directed to other services that are operated and controlled by third parties. We are not responsible for the data collection and privacy practices employed by any of these third parties. For example, if you "click" on a link, the "click" may take you off the Site onto a different site. These other sites may independently collect data about you and may or may not have their own published privacy policies.
7. Your California Privacy Rights
We may from time to time elect to share certain information about you collected by us on the Site with third parties for those third parties' direct marketing purposes. California Civil Code Section 1798.83 permits California residents who have supplied personal data, as defined in the statute, to us, under certain circumstances, to request and obtain certain information regarding our disclosure, if any, of personal data to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal data shared and the names and addresses of all third parties that received personal data for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2021 will receive information about 2020 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. To make such a request (limit one request per year), please submit a written request to the following address (limit one request per year): BraLounger, 905 Bethlehem Pike # 215, Springhouse, Pa. 19477 (Attn: General Counsel. – California Privacy Rights Notice). You must include your full name, email address, and postal address in your request.
8. California / Delaware Do Not Track Disclosures
Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer's online activities over time and across third-party websites or online services (e.g., browser do not track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.
9. Transfer Of Information To And From The United States
Our Site is operated in the United States. If you are located outside of the United States, please be aware that you will be sending your personal data to the United States.
To order products internationally (if you are located outside of the United States), your information will be collected directly or shared by us with our third-party service providers.
10. Children's Privacy
We understand the importance of protecting children's privacy in the interactive world. Our Site is not intended to be used by children and we do not knowingly collect personal data from children under the age of 13. If you are a child under 13 years of age, you are not permitted to use the Site and should not send any information about yourself to us through the Site.
We ensure data is secure by providing, among other things, secured access to physical buildings and data processing areas, controlled computer access to data processing systems including individual log-ins, complex password requirements, automatic time out for inactivity, automatic lock for invalid password attempts, controlled, monitored and traceable staff access rights to personal data, encryption and firewall technologies, data back-up and storage, input and job control through record authentication, password requirements and electronic recording of entries and routine auditing, and separation of processing for different purposes. We incorporate commercially reasonable safeguards to help protect and secure your personal data, however, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you provide us with your information at your own risk.
If you receive an email that appears to be a request from us for personal data, Do Not Respond as this may be a "phishing" scam designed to steal your information. Never include your credit or debit card number or other sensitive information in an email as it is not a secure means of transmitting information. We will only request such information during secure transactions on our Site.
It is your responsibility to safeguard any password you create to access "My Account" and to sign-out when your visit is complete.
12. Updating And Modifying Your Communications Preferences
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. If you wish to update, delete or modify your personal data or do not wish to be contacted via email, direct mail and/or telephone for commercial purposes, please make changes to "My Account" online by clicking "Profile & Preferences". Be sure to "Save" once you've completed your changes. You may also call or email Customer Service. Provide your exact name and postal or email address so that we may identify you accurately. You may also "unsubscribe" from our email by using the link provided at the bottom of each email. If you ask us to remove you from marketing lists, we will maintain you on a "do not contact" list to ensure that we continue to honor your request. In most cases it takes ten (10) days or less to process your "do not email" request. It may take up to eight (8) weeks to process your "do not mail" request because mailings are planned long in advance. If you purchase online, we will continue to confirm your order and shipment status via email, postal address or telephone. If you change your mind about choices you've previously made, make changes to "My Account" online or contact Customer Service. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records). Please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons.
BraLounger Customer Service
905 Bethlehem Pike #215
Springhouse Pa 19477