Contact: Valerie Broughton   


Philadelphia, PA

May 20, 2020

BraLounger® Launch For The Woman Seeking Classy And Comfortable Loungewear 

Philadelphia-based upscale e-commerce brand, BraLounger has recently launched its line of sophisticated, yet relaxed loungewear for the modern woman. The online store,, is where our customers will find an assortment of luxurious loungewear separates. It features signature tops and flowy, regular, and long-length dusters with slim and wide-leg pants to complement.  

BraLounger is Loungewear Reimagined™. It has uniquely merged fashion, comfortability, and confidence into one ensemble. The BraLounger signature top is versatile and designed with a  360-degree slimming agent that is accompanied by customizable soft-cup breast support. Domestically manufactured, BraLounger prioritizes stylish comfort by omitting an underwire and employing blends of cotton, modal, and other quality fabrics that flatter every body type. The pants that BraLounger offers embody elegant style and grace. BraLounger’s dusters are versatile, as they effortlessly coordinate with the BraLounger tops and pants to complete an outfit that can be worn in or out of the home. BraLounger dusters can be styled to complement your own wardrobe as well as be worn at the beach as a stylish cover-up. 

Valerie Broughton created BraLounger after she desired to wear chic loungewear. She inquired online and at almost every major and high-end department store and could not find anything that met her needs. Broughton’s concept for BraLounger was solidified when she asked a department store associate if they had any stylish loungewear tops with bra support with pants and a jacket to match; the associate remorsefully replied, “No.” Broughton told her that she was thinking of making it herself, and the associate assured her, “I have been in retail for 25 years and have not seen anything like it...please hurry and make it so I can buy it!” After several years of conducting research and meticulous development to create a product that meets Broughton’s high standards, BraLounger is finally available to the public. BraLounger is committed to advocating for cancer patients, survivors, and communities that don’t have access to quality health care. To honor her mother’s legacy and compassionate spirit, she charitably gives a portion of BraLounger’s proceeds to reputable non-profit organizations that assist underserved people and local causes that support people in need. 

BraLounger’s primary goal is to champion for people who face health and wellness disparities, and her aim is for all women to have a positive self-image through her classy and versatile loungewear collection. BraLounger can be experienced and purchased at